Do you avoid telling prospects your fees until the last possible moment?
Is it tempting to reduce your rates or give fewer sessions each month?
Does the whole subject just make you squirm?
Those were all true for me once. Many of us share discomfort around asking clients to pay enough for coaching that will actually allow us to meet our financial goals. What I hear from coaches is:
But I'm new and shouldn't charge much.
I think _______ (fill in target market) can't afford as much as I'd need to charge to make my income goals.
I don't care that much about money.
Yet I hear these same people in a circular struggle to invest in a website, marketing materials and a mentor coach of their own. Many are perpetually unable to quit their jobs so that they can offer full time coaching. By keeping their rates small, they keep themselves small, which is perceived by prospects, and that keeps their coaching income small.
The truth is no one wins when you stay small.
Years ago, as a struggling coach I had a breakthrough that gave me the courage to raise my fees and stop discounting my time. To my surprise it also changed the way my clients showed up for coaching. In fact, I found that the higher my fees were the more invested clients became in improving their own lives!
This is the secret I learned about fee setting:
If I come from prosperity thinking and charge the fees that will meet my financial goals -- everyone wins.
